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About Us

The Vagari Story

The Vagari Story

Charlotte, the driving force behind Mia Tui, and Jake first crossed paths when Jake’s marketing company, ‘Otelli’, was engaged to spearhead the marketing campaigns for Mia Tui. As they collaborated, a shared vision began to emerge. Both recognised a gap in the market: a dedicated range for men that seamlessly blended style with functionality. And so, inspired by this revelation, Vagari was born.

Vagari offers a capsule collection of bags tailored for work, travel, and daily essentials. Designed for men who seek that extra touch in their accessories, every Vagari bag promises both style and utility. Countless hours were spent perfecting the balance between aesthetics and functionality. They tirelessly searched for premium materials, ensuring that the bags would be both durable and stylish.

 Together, they bring the essence of Mia Tui to a new audience, ensuring that style and functionality would forever be intertwined in the world of men's bags.

Charlotte says…

When I first met Jake, everything just clicked. I couldn't help but think how wonderful it would be to start a business with him. We not only shared the same values and visions, but every moment was filled with laughter.

Creating a men's range alongside Jake felt like the most natural progression. While Mia Tui will always hold a special place in my heart – it's my third baby, a brand I've poured blood, sweat, and tears into – the lessons I've learned from it are invaluable. I bring this wealth of experience to Vagari. With Jake's incredible creativity and dynamism, I truly believe there's no limit to what we can achieve together."

Jake says…

When I met Charlotte, I instantly felt that we were cut from the same cloth. Her infectious energy and passion mirrored my own, and together, we embody the 'Get Stuff Done' mentality. Not a day passes without us laughing. Sometimes, things in life just align perfectly; creating a range of bags for men together felt like a natural progression – as if it was meant to be."